Toast Brewery
A series of illustrations for London based Toast Brewery. Designed to pop off the shelf and bring a burst of nature to the brand, targeted at eco-conscious consumers.
Toast brew beer with up-cycled bread. A more sustainable and planet conscious way to brew beer. The designs represent fire, water, earth and wind and aim to celebrate the beauty of the natural ecosystems that we are a part of.
The pattern based illustrations capture the energy of each element, with a predominant hero colour for each beer.
Process
Sketch and colour
The design process begins with hand-drawn concepts and sketches surrounding the Toast brand logo. Creating motion with a circular flowing design around the centre. Extra details and hidden creatures are added to give life and curiosity to the designs. Colour is then built up gradually followed by layered shading and intricate details.
All the designs have a seameless repeat to ensure there are no harsh lines on the final cans.
Below are examples of the final colour designs in two different versions for print. 8 flat vector colours, and the original designs with full colour and shading.
