The Maybourne Hotel Group Tapestry
A commission by Futurebrand to create a repeatable design that tells the individual stories of the hotels and showcases their rich history. Each hotel is represented through individually designed motifs that reflect the essence of their personality. From the iconic Claridges in the heart of Mayfair to the French Riviera, the illustration blends timeless elegance with a contemporary edge.
"For thousands of years, tapestries have been used to portray the ebb and flow of history through art. For Maybourne, our stories of distinction are brought together in an intricate new artwork – tracing our beginnings at the apex of Georgian society in the heart of Mayfair, to the landmark locations we call home today."
The project was part of a new visual identity for The Maybourne Group, designed to capture the new era of the hotel brand. To create a unique tapestry to showcase the next stage for these world-famous properties.
