Bettys Christmas Pitch
A collection of contemporary and carefully crafted illustrations for Bettys' Christmas range. The concepts aim to bring Bettys Craft Bakery to the heart of the Christmas range, telling the story of the craftsmanship, uniqueness and artisanal qualities that make Bettys whilst bringing a sense of magic to the collection. The idea is to create contemporary, premium illustrations, bringing a refreshing take on traditional folk art and heritage inspired illustration which can be adapted across an entire range.
This collection was a pitch only and has not been used by Bettys.
Concept
The illustrations aim to show the unique craftsmanship behind Bettys products by telling a story of baking ingredients, handtools and the magic of Christmas bursting from Bettys craft bakery.
Using an organic flowing illustrative style to draw attention to the sustainable and ethical production values. Keeping with the contemporary Christmas folk style with winter foliage, stars, ribbons and garlands to create a magical feel.
Creating a personal touch by incorporating hidden details such as a Swiss bell and a Yorkshire rose as a nod to Bettys heritage.
